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Creating Conversions

Designing and testing user experiences to drive growth for e-commerce and SaaS businesses

Founder, Chief Optimizer

Derek Benthem

15+ years experience

Senior marketing professional with in-house brand marketing experience at Fortune 200 companies including The Walt Disney Company, Whirlpool Corporation, and The Home Depot.

CXL Certified Optimizer

This advanced certification program provides 90+ hours of comprehensive training in conversion optimization, user experience, and digital analytics. Top 1% Optimizer.

Based in Houston, Texas USA

Serving business clients primarily in the United States


Major Brand Experience

Our clients love us

Here's one verbatim testimonial - ask us for more!

5 / 5

I hired Derek to assess our website to improve conversion of our subscription products. His professionalism and experience was evident. After reviewing our site, he prepared a detailed slide deck with screenshots identifying item for discussion. For each, he showed the element as currently deployed, along with a mock-up of recommended improvements for testing. This approach made it both easy to understand and discuss, but also served as our to-do list. He presented clear thinking for each suggestion. He knows his stuff and has undoubtedly run hundreds of tests over the years. He has a strong intuitive sense of what works and what doesn't. Since his involvement, conversions have increased over 50%. And he's easy to work with too. I am grateful for his help!

Michael B. - Director, SaaS Subscription Business
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Conversion Optimization A/B testing

Heuristic Evaluations & UX Research

Heuristic, technical, and web analytics audits. Ongoing UX research and analysis to deliver insights and test hypothesis. Research tactics include mouse tracking, surveys, user testing, and copy testing.

A/B/n and MVT Testing

Develop treatments to test against control, including all dev work with in-house web developers. Run and analyze tests.

Testing Roadmap

Develop a comprehensive roadmap of optimization and testing to drive continuous improvement in conversion rate. Create a prioritized list of testable hypothesis for improving conversion rate.

Extract insights from data
Get conversion rate lift

User Experience

We develop a deep understanding of your users, what they need, what they value, their abilities, and also their limitations through our research and design programs

UX Design

Research and design based on qualitative and quantitative data


Design mockups with functionality to test the customer experience with users

User Testing

Gather insights from real users = unlock growth

Customer-focused design
Better customer experience
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Ready to get growing?
Schedule a free 30-minute consultation

(Meeting will be with Derek, Founder & Chief Optimizer)

Houston, TX

Conversionery, Inc.
15814 Champion Forest Drive #171
Spring, Texas 77379 USA